Weekend at Bernstein's! A Celebratory Beer Label.
Fun Project Alert!
The ask was to design a beer label for Joshua M. Bernstein's 40th-birthday beach bash! The cans were designed to pay homage to one of my childhood favorite movies: Weekend at Bernie's. We collaborated with KCBC to wrap their delicious session IPA in these cheeky Weekend at Bernstein's labels. We swapped out Bernie for a picture of Josh and added 1989-appropriate graphics, typography and fonts.
The cans were a party hit: Not only was the beer delicious, but folks also went wild over the ridiculous custom can design.