Brand Design • Sweet Thursday Beer Company
Sweet Thursday BEER CO. is a company that "aims to deliver that blissful weekend feel of quality beer, quality friends, and quality time spent sweetly."
The brand-spanking-new Sweet Thursday logo utilizes a custom sun icon to evoke that unique feeling of drinking delicious beer with friends on a beautiful day. The logotype is clean, yet not too formal—the swashes off of the W and R logotype give off a playful, casual vibe that felt right for the STBC brand. The earthy neutral color palette adds further to the genuine, approachable feeling we were trying to achieve with this branding.
Phase one of this branding is now complete, and I can't wait to share the phase 2 launch soon: website and beer labels!